How business teams can benefit from Jira Core


2 July 2018 • 10 min read

    Even though Jira is a popular platform among development teams, it doesn’t mean other teams can’t benefit from it. In fact, at its core, Jira is a workflow engine that allows tracking issues and tasks through predefined workflows. That type of functionality is broad enough to benefit business teams.

    After all, business teams also need to organize their tasks by project, track issues at the project level and take advantage of software that improves team transparency. Whether your team needs a simple to-do list or a complex workflow with a fair degree of automation, Jira Core has got you covered.

    Jira Core for business

    Teams can use issues in Jira Core to represent all kinds of things: documents, tasks, or even people. Issues can represent anything teams want to track and are all contained within different projects that are made up of recurring tasks teams need to complete.

    Each issue goes through a process called a workflow. Teams can create their own workflows to define the steps an issue follows toward completion. Jira allows such workflow to be customized and perfectly match how teams work.

    As issues are tracked throughout a workflow, all members of the team, department, or even organization gain visibility into their status. A workflow also ensures that an issue passes all the steps before it’s complete – that’s how teams never forget any of these steps.

    Now that you know how Jira can come in handy to business teams, let’s take a closer look at how legal, HR, finance, and marketing teams can take advantage of Jira core for their purposes.


    HR teams can use Jira issues to represent individual employees. That comes in handy during repetitive processes such as the onboarding which looks more or less the same for every new employee.

    For example, let’s say an organization hires a new developer. An HR team member creates an employee issue that will go through a predefined workflow containing all the steps the new developer will need to pass during onboarding. Such steps might include getting a laptop, setting up their email account, preparing their workspace, product training sessions, and other onboarding activities.

    An HR team can create an onboarding workflow just once and use it every single time their organization hires a new employee to provide them with an excellent onboarding experience and boost the process efficiency.

    Moreover, HR teams can use Jira for processing holiday requests. Jira allows for advance approval process by more than one person. With some configuration, teams can set up the workflow in a way that it automatically indicates who needs to accept the request before it’s processed further.


    Legal teams usually prepare and track legal documents – and they can use Jira issues to do that.

    For example, Jira workflows help to keep track of the document review cycle and make sure that the right experts are consulted, and proper approvals are in place before the document leads proceeds to the next stage.

    That way, legal teams get to streamline their approval process and make sure that the document passes all the necessary steps before final approval – without having to spend time on manually checking that.


    Developing and executing a marketing campaign involves many different tasks. Taking advantage of Jira Core, a marketing team can reduce the manual labor involved in organizing tasks.

    Teams can use Jira to create documents, marketing assets, and other types of content that may involve other people, leading to a complicated process involving the many different steps. It doesn’t matter what your process is, Jira Core has everything you need to handle it. By implementing Jira, marketing teams can track all the tasks team members are working on, from idea to its execution.

    Our marketing department has been taking advantage of Jira for a long time now. If you’d like to learn more about how Jira can streamline marketing processes, have a look at this article that describes the journey of our marketing team toward greater automation with Jira.


    If there’s one task that lies at the center of every finance team, it’s reporting. To put it simply, finance teams need to close the book each month. And to do that, they usually need to follow the process closely.

    By tracking that process in Jira Core, finance teams will gain a new degree of accountability for tasks of each team member and boost their accuracy to make sure that all the necessary steps are followed.

    Another smart use case of Jira is gaining proper approvals and staying within budget. Finance teams can use issues to represent purchase requests and put them through a workflow that ensures that the right people approve these purchases and attribute budgets to the proper team before execution.

    Jira Core – an optimal solution for business teams

    Jira Core is an excellent tool for standardizing processes and workflows across your organization. Even though Jira was created with development teams in mind, its Core version includes many practical functionalities and a user-friendly interface that allow all teams to benefit from it.

    Have you got any questions about how business teams can apply Jira Core to solve their problems? Reach out to our experts; they’re well-versed in advising organizations on how to benefit from project management software like Jira.

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